What is TrustData?

TrustData is a marketing observability platform, but for your marketing stack.

Your ad platforms only show you part of the picture. Consent banners block tracking. Ad blockers hide visitors. Pixels break silently. And when something goes wrong, you find out after the damage is done.

TrustData fixes this by giving you:

• 100% visibility into your traffic—including visitors who declined consent or use ad blockers
• Real-time health monitoring for your tracking setup, with alerts when something breaks
• Accurate consent and adblock rates so you know exactly what you're missing
• Fair multi-touch attribution that doesn't let each ad platform claim full credit for the same conversion

The problem with marketing data today

Most marketing teams operate with incomplete data:

TrustData shows you the complete picture—and alerts you when something goes wrong.

Who TrustData is for

Marketing Agencies

• Monitor tracking health across all client properties from one dashboard
• Get alerts when a client's pixel breaks—before they ask why conversions dropped
• See real consent and adblock rates per client

E-commerce Brands

• Know your true ROAS across channels, not what each platform claims
• See the 30-40% of traffic that consent banners and ad blockers hide
• Understand which channels actually drive conversions

Core capabilities

1. Complete data visibility

See 100% of your traffic, not just consented visitors. TrustData captures:

• Visitors who declined consent (aggregated, privacy-safe)
• Traffic blocked by ad blockers
• Your actual consent acceptance rate
• Your real ad blocker rate

2. Tracking health monitoring

Know when something breaks—automatically:

• Alerts enabled by default when you create an attribution ID
• Real-time notifications when tracking stops working
• Monitor pixel health across properties
• Agency dashboard for multi-client monitoring

3. Fair attribution

Stop ad platforms from each claiming 100% credit:

• Data-Driven attribution distributes credit mathematically
• Deduplicated conversions—count each sale once
• Cross-platform view of the customer journey
• Compare against platform-reported numbers

4. Unified data layer

One source of truth for all your marketing data:

• Google Ads, Meta Ads, TikTok Ads connectors
• Shopify integration for revenue data
• First-party event tracking via lightweight JS SDK
• All data in one queryable warehouse

Architecture overview

┌─────────────────┐     ┌─────────────────┐     ┌─────────────────┐
│   Your Website  │     │   Ad Platforms  │     │   Back-office   │
│   (JS SDK)      │     │ Google/Meta/TT  │     │   (Orders)      │
└────────┬────────┘     └────────┬────────┘     └────────┬────────┘
         │                       │                       │
         ▼                       ▼                       ▼
┌─────────────────────────────────────────────────────────────────┐
│                      TrustData Cloud                            │
│  ┌──────────────┐  ┌──────────────┐  ┌──────────────┐           │
│  │ Event Server │  │  Connectors  │  │  Attribution │           │
│  │    (Go)      │  │   (Sync)     │  │(Data-Driven) │           │
│  └──────┬───────┘  └──────┬───────┘  └──────┬───────┘           │
│         │                 │                 │                   │
│         ▼                 ▼                 ▼                   │
│  ┌─────────────────────────────────────────────────────┐        │
│  │                   ClickHouse                        │        │
│  │              (Analytics Warehouse)                  │        │
│  └─────────────────────────────────────────────────────┘        │
│                            │                                    │
│                            ▼                                    │
│  ┌─────────────────────────────────────────────────────┐        │
│  │            Dashboard + Alerts + API                 │        │
│  └─────────────────────────────────────────────────────┘        │
└─────────────────────────────────────────────────────────────────┘

Why "Trust" data?

The name reflects what we deliver:

• Trust your data is complete—see 100% of traffic
• Trust your tracking is working—get alerts when it's not
• Trust your attribution is fair—no platform taking undue credit
• Trust your privacy compliance—first-party, GDPR-ready

Next steps