Dashboard overview

The TrustData dashboard is your marketing observability command center—see what's working, what's hidden, and what's broken.

Agency overview (multi-client)

If you manage multiple clients, the overview shows all your properties at a glance:

For each property, you'll see:

• Name and domain
• Health status (Healthy, Warning, Critical)
• Key metrics (Revenue, Conversions, ROAS)
• Consent rate and adblock rate
• Number of active alerts

Navigation:

• Click on the name → Opens the Ads Deep Dive (marketing performance data)
• Click on the health status → Opens the Alerting Deep Dive (tracking health details)

This lets you quickly scan all clients and drill into either performance or health issues.

Single view

When viewing a single attribution ID, you see detailed visibility and performance data.

Data visibility panel

The first thing you see is your data visibility status—how much of your traffic you're actually capturing:

┌─────────────────────────────────────────────────────────────┐
│  Data Visibility                                            │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│  Total Visitors     12,450      ████████████████████  100%  │
│  ├─ Consented        8,715      ██████████████        70%   │
│  ├─ Declined         2,490      ████                  20%   │
│  └─ Ad Blocked       1,245      ██                    10%   │
│                                                             │
│  ⚠️ 30% of traffic hidden from traditional analytics        │
└─────────────────────────────────────────────────────────────┘

Why this matters: Most analytics tools only show consented traffic. You're making decisions based on 70% of the data. TrustData shows you the full picture.

Key visibility metrics

Tracking health status

Real-time status of your tracking setup:

┌─────────────────────────────────────────────────────────────┐
│  Tracking Health                                 All Good ✓ │
├─────────────────────────────────────────────────────────────┤
│  SDK Status          ✓ Receiving events                     │
│  Last Event          2 minutes ago                          │
│  Google Ads Sync     ✓ Synced 6 hours ago                   │
│  Meta Ads Sync       ✓ Synced 6 hours ago                   │
│  Shopify Sync        ✓ Synced 6 hours ago                   │
└─────────────────────────────────────────────────────────────┘

When something breaks, you'll see it here first—not when your client asks why conversions dropped.

Performance metrics

Below the observability panels, you'll find your performance data:

Top metrics

Channel performance

┌─────────────────────────────────────────────────────────────┐
│  Channel Performance (Deduplicated Attribution)             │
├──────────────┬──────────┬─────────┬────────┬───────────────┤
│ Channel      │ Revenue  │ Spend   │ ROAS   │ Conversions   │
├──────────────┼──────────┼─────────┼────────┼───────────────┤
│ Google Ads   │ $45,230  │ $12,500 │ 3.62x  │ 342           │
│ Meta Ads     │ $32,100  │ $8,200  │ 3.91x  │ 256           │
│ TikTok Ads   │ $12,450  │ $4,500  │ 2.77x  │ 98            │
│ Organic      │ $28,900  │ $0      │ ∞      │ 231           │
│ Direct       │ $15,320  │ $0      │ ∞      │ 122           │
└──────────────┴──────────┴─────────┴────────┴───────────────┘

Note: These numbers are deduplicated. When a customer saw a Meta ad, then clicked a Google ad, then converted—each channel gets fair credit via Data-Driven attribution, not 100% each.

Platform comparison

See how TrustData attribution compares to what each platform reports:

┌─────────────────────────────────────────────────────────────┐
│  Attribution Comparison                                     │
├──────────────┬────────────────┬────────────────┬───────────┤
│ Channel      │ Platform Says  │ TrustData Says │ Δ         │
├──────────────┼────────────────┼────────────────┼───────────┤
│ Google Ads   │ $52,000        │ $45,230        │ -13%      │
│ Meta Ads     │ $41,500        │ $32,100        │ -23%      │
│ TikTok Ads   │ $15,200        │ $12,450        │ -18%      │
└──────────────┴────────────────┴────────────────┴───────────┘
  Platform total: $108,700 | Actual revenue: $89,700
  Overcounting: 21%

Drill-down views

Click any channel to see:

• Campaign breakdown
• Ad group/ad set breakdown
• Individual ad performance
• Keyword performance (Google)

Date range

Select your analysis period:

• Today: Real-time data
• Last 7 days: Week view
• Last 30 days: Month view
• Custom: Any date range

Charts

Revenue over time

Line chart showing daily/weekly revenue trends by channel.

Use it to:

• Spot revenue trends
• Identify high-performing days
• Compare channel performance over time

Attribution comparison

Stacked bar chart showing how credit is distributed.

Use it to:

• See which channels assist vs. convert
• Understand the full customer journey
• Identify undervalued channels

Consent & visibility trends

Track your consent and adblock rates over time.

Use it to:

• Monitor consent rate changes after banner updates
• Track adblock trends by traffic source
• Understand seasonal visibility patterns

Navigation

Sidebar sections

Analytics sub-pages

• Attribution: Detailed attribution reports
• Campaigns: Campaign-level analysis
• Conversions: Conversion analysis
• Paths: Customer journey paths
• Visibility: Consent and adblock analytics

Filters

Apply filters to slice your data:

Filters apply across all dashboard widgets.

Exporting data

Export dashboard data:

1. Click the Export button (top right)
2. Choose format: CSV or Excel
3. Select date range and metrics
4. Click Download

Dashboard customization

Customize your view:

1. Click Customize (top right)
2. Drag widgets to reorder
3. Toggle widget visibility
4. Save your layout

Custom layouts are saved per-user.